10 Years After and Telecom Advertising in Greece

Of course, I mean "Ten Years After" i.e. Alvin Lee's super-group from the seventies. Their song, "I'd Like to Change the World", one of their most successful, from their (excellent) album "A Space In Time" has enjoyed a renewed success due to its selection as the title music for a major Greek mobile operator.
Said mobile operator probably did not check the song's lyrics -- or (more probably) their advertising agency does not speak English.

I like the song and the album, and actually have the album in both digital and analogue medium. I enjoy listening to TYA's music and sing along.I, along with very many English - speaking people, understand the lyrics.

Usually, the name of a song implies the colour of its lyrics. In this respect, I'D like to change the world" is superb and comes out nicely for a company touting a similar message in its own corner of the business universe.

Sometimes, however, the title hides the true portent of its lyrics... and the insinuations are legion. In this case, unintended, for sure.

I'll let you be the judge of whether the mobile operator is actually identifying with Alvin Lee's cynical approach to life. Here is the first stanza to the chorus:

"Everywhere is freaks and hairies,
Dykes and fairies, 
Tell me where is sanity
Tax the rich, feed the poor
'Til there are no rich no more

I'd love to change the world,
But I don't know what to do
So I'll leave it up to you"


What say you?