Public Image Under Public Scrutiny -- How Critical (Is the Scrutiny?)

Is the answer: it depends on the Public? Or maybe, how trusting is the Public in question without falling into conspiracy theory territory?

Mr Jack Martin, CEO of Hill & Knowlton Strategies, a communications & PR company, asserts that the Public has definitively established itself as a pivotal parametre in corporate or political success -- specifically, the trust of the public. 

The idea is that the internet has brought information (as well as misinformation) to the home, immediately, and raw - unedited by the subject of this information, that is. And leaders can count of 24x7 media scrutiny. Thus being the case says Jack Martin, you have to be straightforward and transparent; communicate directly rather than through an intermediary. And this is a good thing.

I would agree, wholeheartedly. I would also agree that gaining and maintaining the trust of the Public is primordial, and that it is a good thing...

Only, the public is still (?) very partisan; could it be that building and maintaining trust can be manipulated just as efficiently today as,say, in the '30s when Dr Goebbels effectively invented and launched grand scale media advertising and political PR campaigning?

I think it can: after all, the global reach of information and the access to global information today does not mean that the media channels cannot do their own editing. They do.
National TV is still very influential, not only in countries where I-Net home penetration is low and, don't forget, few people check their news online from independent sources. For that matter, how dependable are independent sources, anyway?

In the '30s, the centre of the world was the square where Hitler was scheduled to appear in midst of music, fanfares, and the like. My father had some experience of this and it was, in his words, fascinatingly done - people were in a trance.

I don't think that things are much different today, despite the internet...

There is, however, one major difference between now and then: misinformation. It is slowly dying -- as we know it from Hitler to present day politicians.

Why? Because anyone can check on line the veracity of any purported fact reported or claimed by any speaker!

Misinformation is the trade mark and favoured bait for Public consumption, used by politicians and
authoritarian regimes. It would seem that they will have to find a new method -- or block access to the internet, or certain sites on the Net.

Not a moment too soon!