The Truth About Cancer, Free For You... Well Not Quite

As I was browsing my social media-book page when I came across a "sponsored link" -- i.e. an advertisement -- offering to reveal to me "the truth about cancer". No less! For free.

Disappointingly, the free offer to watch the truth is not very simple.

The advertisement suggests that there are issues that mainstream medical practice (does that refer to Bob - an MD I know and Bob's medico colleagues or something else?) does not address. Aha! So there is intrigue somewhere along the way. To incite us to click on a link leading to a teaser, we are told that 131 doctors and many survivors etc unite to tell us "the truth".

It is unclear what that truth refers to. I clicked.

Clicking on the link leads to a +4 min video with sentimental moments and a bit of crying. The video is actually well made, and the sentimental sentimental moments are worthy of a morning TV show. On the other hand, there is little informational interest -- bar the assertion that you can beat cancer; you are not told how. So you can safely skip the video without losing anything of consequence. If anything, skipping it will save you 5 mins of your time (4+for the vid + the time to click, etc).

If you wish to discover the truth from the united efforts of these 131 + many survivors and learn how to beat cancer, you have to register, give your name and e-mail ("no spam, we guarantee that").

This is the kind of shenanigan that I dislike: if you have something to share, of supreme consequence and importance -- and fighting cancer is one such matter, share it openly with the world.

Or, if you are out for something else, share that something else too; honesty may lead you places you never dreamed of!