Monday, 7 May 2007

The ubiquitous apostrophe preceding the s

Have you ever seen a word followed by "'s" and had to guess what the poster was trying to say? Of course you have. Wherever a word is followed by an "s" the "s" is preceded by an apostrophe.

"Its" presence is global i.e., "it's" everywhere.

This is a fast-spreading bug. First it was the it's vs. its controversy. Then it invaded the plural. All of this in a cumulative way:

"my car's has after market speaker's. The bass' is driven by it's own sub-amp."

Lately I saw the following: "If one looks at the response curve, one see’s a series of peaks and dips".
Huh???

I wonder if this was always (or should that be "alway's") there and I just didn't notice it.

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